[SatNews] …"a number of satellite operators and DTH platforms, from regions as diverse as North America to South Asia, are investing heavily in UHD content and UHD compatible set-top boxes"…
NSR's newly released UltraHD via Satellite, 2nd Edition, forecasts over 820 channels of UltraHD content via Satellite by 2025. With Direct to Home (DTH) leading the charge, this next generation technology will not only lead to higher ARPUs, but also greater customer retention.
NSR forecasts that by 2025, all regions will see some UltraHD content broadcast, not only via DTH, but also via satellite to Cable TV headends and IPTV providers. By 2025, DTH platforms will still lead the way, with over 560 4K and 8K UltraHD channels being broadcast; however, Cable and IPTV will also see healthy demand growth via satellite, with 260+ channels distributed to Cable and IPTV headends.
"In years past, and with previous technological advancements relating to TV content, we have seen a number of hurdles, not least of which has been the prohibitively high cost for end-users to attain TVs suitable for new content. With HD about 15 years ago, this was a major sticking point. Conversely, with UltraHD, this hurdle is eroding quickly, with UHD compatible TV sets reducing in price to as low as US$1,000 today", notes Alan Crisp, NSR Analyst and report author. "Further, NSR notes that as compared to HDTV, a number of satellite operators and DTH platforms, from regions as diverse as North America to South Asia, are investing heavily in UHD content and UHD compatible set-top boxes", adds Crisp.
NSR's UltraHD via Satellite, 2nd Edition, also forecasts significant revenue growth for UltraHD, with over US$370m from capacity leasing for this new content type. In addition to being the "next big thing" in TV broadcasting, UltraHD is also expected to be an important differentiator among DTH platforms. This will be the case not only in developed regions, but also in developing ones, where a few UHD channels could be the difference in attracting subscribers to the tune of tens or even hundreds of thousands, albeit at relatively lower APRUs.
Overall, UltraHD will be a solid niche market in the medium term, and will likely soon develop into mainstream adoption in most developed regions. With intense competition in developing regions, the picture is clear that UltraHD will be utilized as a differentiator, even in spite of ARPUs that, in the short-term, may not justify such expenditures into this new content type.
This updated NSR study provides a comprehensive market analysis of the three major methods of UltraHD consumption via satellite — DTH, IPTV and Cable Distribution, in terms of market viability, cost considerations, ecosystem development and end user adoption issues. Segmented regionally and including case studies of key markets, the report offers not only an overview of this new technology from a high-level technological standpoint, but also a thorough look forward at the future development of UltraHD. To learn more please view this page.
NSR is an international market research and consulting firm with a core focus on the satellite sector and related industries. Founded in 2000 and with an experienced group of analysts located in all regions, NSR specializes in analysis of growth opportunities across four core sectors: Satellite Communications, Broadcasting & Digital Media, Hybrid & Emerging Applications and Commercial Space.
