Beating The Convergence With New SatTool For Broadcasters

Antenna Technology Communications Inc. (ATCi) has introduced Central Cast, an all-digital service being implemented by station groups that allows broadcasters who currently rely on microwave transmissions and fiber networks to send their signals to off-air repeaters, cable headends, and DBS uplink sites.

CentralCast technology enables broadcasters to use affordable point-to-multipoint C- or Ku-band satellite delivery to better realize their market share potential and efficiently reach more households. CentralCast offers an affordable digital signal for VHF/UHF broadcast TV stations across the country that allows them to cost-effectively saturate their DMA (Designated Market Area). With this in mind, ATCi has made approximately 20 systems available to extend the DMA’s reach prior to the 2009 deadline. Digital compression technologies have made it more affordable for broadcast stations to use satellite solutions, which in most cases are more effective and reliable than microwave and ground-based services.

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