[SatNews] The latest developments of Ultra HD, new features of turnkey connected TV platforms and the “smart LNB” will be presented by Eutelsat Communications (Euronext Paris:ETL) in a world-first live demo during IBC 2013 in Amsterdam from September 13-17 (Hall 1 – stand D59).
Getting the full picture on Ultra HD
With the launch of Europe’s first dedicated Ultra HD channel in January this year, Eutelsat has demonstrated how its satellites are already geared up to deliver the consumer broadcast industry’s most immersive viewing experience. Eutelsat is now taking the next step with the launch of a channel with HEVC encoding that will be multiplexed with the existing Quad HD signal in the same EUTELSAT 10A transponder. This second channel is aimed at being decoded by Ultra HD set top boxes equipped with HEVC chipsets that will feed consumer Ultra HD TV sets via a single HDMI cable. Working in partnership with leading broadcasters, exclusive Ultra HD content will also be shown on the latest generation of consumer displays.
Connected TV platforms reaching new levels of experience
Eutelsat is steadily expanding its portfolio of connected TV platform solutions. It will present the latest features of IPTV platforms tailored for broadcasters and network operators that are taking viewing beyond linear TV to non-linear services and beyond the TV set onto multi-screens and mobile devices. Eutelsat will also show the performance of DTH/broadband platforms that show how a hybrid infrastructure can deliver new levels of interactivity to enhance the user experience.
The ‘smart LNB’ for a new satellite broadcasting ecosystem
The Eutelsat stand will host the first live demo of the recently announced interactive “smart LNB” that opens the door for broadcasters to operate their own ecosystem of linear television and connected TV services directly by satellite. The “smart LNB” is a new-generation electronic feed connected to an antenna with an embedded transmitter to provide services such as HbbTV, pay-per-view, social networking, live show participation, personal subscription management and audience measurement.
