[SatNews] Tata Elxsi, a leading global design and technology services company and the technology arm of the TATA Group ($100 Billion business conglomerate), will be participating in the IBC2013 event with a number of product presentations.
Video Solutions for Ingest and Delivery
Tata Elxsi’s Ultra-HD HEVC Main Profile Encoder and Decoder IP targets up to 4K Ultra-HD resolution, high quality and high bit-rate segment applications. The product supports multiple tile streams using OpenMP and multi-threading, run-time resolution changes, error handling, error concealment and a modular architecture.
Tata Elxsi’s H.264 LongG and Ultra-Low Latency encoder and decoder solutions deliver industry-leading performance for end-to-end latency on a single FPGA. Designed and benchmarked with the world’s best for broadcast quality, it features advanced algorithms designed and tuned to provide the low latency and high subjective quality required for live broadcast and content editing.
STB & Gateway Solutions
Tata Elxsi’s HTML 5-based RDK STB, implements Comcast RDK, integrated with the company’s latest HTML 5 applications. As a strategic partner and authorised licensee of Comcast RDK, the company works with leading MSOs, OEMs and platform vendors, helping them to adopt, integrate and deploy RDK technology. Tata Elxsi’s offering includes end-to-end support for product development, porting, system integration and build management, testing and triage services.
Tata Elxsi’s Android based Converged Home Gateway solutions enables seamless convergence of OTT broadcast content and connectivity with other media devices in the home. This gateway also supports secure sharing of media with multiple screens using our second screen application, DRM and DLNA solutions. This is offered as a ready-to-deploy reference solution for OEMs and ODMs.
Operator & Device Test Automation Solutions
Tata Elxsi brings together its many years of experience of testing and test automation to provide OEMs, content providers and MSOs with a robust, flexible and cost-effective testing solutions. These solutions and frameworks are targeted at addressing operator requirements for multi-device and second-screen testing and network testing.
Media Asset Management Solutions
Tata Elxsi’s OTT Video Applications Framework is aimed at helping MSOs and broadcasters develop, manage and deploy innovative multi-platform OTT applications to drive viewer engagement with content.
To support the development of rich interactive applications, the underlying framework allows management of media assets that includes activities such as ingestion of media files, storage and retrieval, meta-tag editing, subtitle generation and editing and cataloging. The company will also be showcasing demos that include different applications for Home Security, E-Commerce and Interactive Content Delivery.
