MEASAT + Level 3 Communications… True Sports (SatBroadcasting™—Capacity)

[SatNews] MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) has an agreement with…

…Level 3 Communications (NYSE: LVLT), to upgrade the Setanta Sports channel on the MEASAT-3/3a video platform from SD to HD. Founded in 1992, Setanta is an international sports broadcaster with operations in Ireland, Canada, Australia, Asia and Africa. Setanta owns and operates sports TV channels on a subscription basis to residential and commercial customers through satellite, cable, broadband and mobile distribution.

“We are delighted to support Level 3 Communications with the upgrade of Setanta Sports channel to high definition,” said Jarod Lopez, Vice President—Broadcast Sales, MEASAT. “The addition of Setanta Sports HD to the MEASAT-3a video platform is an indicator of the strength of 91.5 degrees E as a preferred location for quality HD channel distribution across the Asian region,” he added.

The MEASAT-3/3a video neighborhood at 91.5 degrees East distributes premium SD and HD channels throughout Asia, Australia and the Middle East. Leveraging MCPC and SCPC platforms operated by partners, the satellites feature a variety of news, general entertainment, sports and factual programming. With 39 HD channels onboard the platform, MEASAT leads the HD channel distribution in Asia.