World Teleport Association (WTA)… Learning Mode (Report)

[SatNews] When it comes to the Enterprise sector, customers may be “sticky,” but they’re also dissatisfied…

WTA‘s newest report, What Customers Want: Enterprise 2011, is a product of interviews conducted with senior decision-makers for teleport and satellite customers in the enterprise sector. Customers interviewed ranged from retail, maritime, and finance to communications carriers and nonprofit organizations. According to the report, enterprise communications is a stable and recession-resistant business where satellite plays a vital role in specific niches. Two-thirds of respondents expected that their transmission requirements would increase in the next two years, driven by rising overall demand for connectivity and the increasing use of video, social networking and apps on smartphones and tablets. But service providers can hardly rest on their laurels: enterprise buyers use satellite where there is no alternative infrastructure or in situations – such as a retail network – in which satellite simplifies a complex management challenge. Customers may be “sticky” as a result but they are also dissatisfied with the limitations imposed by satellite technology.

What Customers Want: Enterprise is the second in an annual series, following the 2010 report What Customers Want: Media & Entertainment. The two reports provide an insider’s look into sales opportunities for teleport operators.