BroadcastAsia2011… First Time Out (SatBroadcasting™)

[SatNews] Bringing together industry pros within a zone of information…

BroadcastAsia2011 will be hosting its first dedicated Cinematography/Film/Production zone on the exhibition show floor at Suntec Singapore from June 21st through 24th, 2011. The Cinematography/Film/Production zone will be a one-stop venue for leaders in the broadcast industry to showcase groundbreaking technologies designed to improve the quality of films and enhance work efficiency. The zone for filmmakers and TV production professionals will see more than 30 exhibitors unveil their company’s latest breakthroughs in visual effects, editing/colouring and creative production at levels 3 and 4 of Suntec Singapore. Exhibitors within the Cinematography/Film/Production zone are projecting robust business activity at the exhibition as the film and production industry continues to show a strong recovery from the global financial crisis.

According to the Global Entertainment & Media Outlook 2010-2014 report from PricewaterhouseCoopers, Asia Pacific is set to become the second fastest growing media and entertainment market in the world with an estimated growth rate of 6.4 per cent Compound Annual Return through to 2014 to US$475 million, above the global average of five per cent. For film makers and producers facing shortening production timelines and incessant demands for quality in an increasingly competitive industry, keeping abreast of the latest breakthroughs in technology and film production is critical. Broadcasters are also facing greater challenges in streamlining workflow and cost-efficient operations with the upgrading and maintenance of technologies in their studios. Visitors to the Cinematography/Film/Production zone will see and experience firsthand the latest inventions and technology upgrades in 3D, HD, motion/film production and post-production software that maximise production efficiency without compromising on quality. Buyers will be presented with a myriad of options as they make hard decisions on purchases that best complements and enhances their company’s operations. The Creative Content Production Conference, to be held in conjunction with the Cinematography/Film/Production zone at BroadcastAsia2011, will host 17 speakers from heavyweights in the broadcast industry.