To mark major strategy shifts towards vertical markets and maintain its place in worldwide mobile satellite services, Thuraya Telecommunications Company today announced at GITEX 2009 a new corporate identity 'THURAYA stay close', and the global launch of its new satellite handheld, Thuraya XT.
“Thuraya is a Company that is continuously evolving and our new corporate identity reflects this change. While remaining loyal to our current client base and business partners, we have developed a new image that will support our expansion into new market segments. Our new identity is inherently robust and scalable to reflect its use across the diverse markets and geographies in which we operate,” said Thuraya’s Chief Executive Officer, Mr. Yousuf Al Sayed during a press conference at GITEX 2009.
Thuraya has pioneered a new satellite phone, called the world’s “toughest” satellite handheld, Thuraya XT has been developed with numerous features which are otherwise unavailable in the market.
The phone is designed to IP54/IK03 telecom standards, which Thuraya states it the only satellite handheld that is splash water resistant, dust and shock proof. Thuraya XT has a battery life that outlasts any other satellite phone with talk time up to 6 hours and a standby time of up to 80 hours.
“Thuraya XT is an unbreakable handheld that is an exciting addition to our portfolio of products. The uniqueness of the phone is its combination of robustness and professionalism so that a wide variety of customers, especially professional users from diverse industry sectors can benefit from its reliable service,” added Mr. Yousuf Al Sayed.
Within Thuraya’s portfolio of products, they are providing a series of solutions to meet the needs of the military, government, NGOs, broadcast media and others sectors. Based on ThurayaIP, the live demonstrations include video streaming with Quicklink’s solution which facilitates the transmission and delivery of extremely low latency, real-time broadcast video. Additionally, Globecast is a feature of Thuraya’s presence at GITEX, as a tool for freelance broadcast media correspondents who need to stream live video to a content exchange server from areas where there is no access to terrestrial networks.
Another high-speed data solution on show by Thuraya is it’s recently launched Performance Enhancement Proxy (PEP) service which provides enhanced browser experience and data transmission speeds. The PEP service is provided through Newtec’s Tellitec solution.
