Olympics DIRECTly To You

They shook hands, or whatever, and now DIRECTV customers can watch the Olympics early this year via a special video on demand (VOD) Olympics programming package now available on DIRECTV’s VOD service, DIRECTV on DEMAND, through an agreement with NBC Universal (NBCU). DIRECTV on DEMAND is a new VOD service that is available to those customers who have the DIRECTV Plus(R) HD DVR or R22 DVR receiver. During the Olympic Games from August 8-24, NBCU is providing DIRECTV with 10 VOD titles each week, including athlete features, Beijing previews, and more, and will be available through the end of the Olympics in both standard-definition and HD. NBCU will produce more than 500 titles now through the end of the 2008 Beijing Olympic Games.