Telenor Taps Into Nordic Mobile Market

Telenor has created a new company, More Mobile Relations, that will consolidate their position with the Scandinavian mobile marketing sector. The new company enables businesses and organisations to strengthen customer relations through the use of mobile communications. More Mobile Relations is established through the acquisitions of Active Loop Marketing in Norway and N’volve in Denmark. Going forward, More Mobile Relations also aims to be present in Sweden. With Telenor as majority owner, More Mobile Relations will have access to important know-how relating to mobile technology and user behaviours. Telenor’s share of the new company is currently 94 per cent, the rest of the company is owned by the founders of the acquired companies. Telenor’s share is expected to be between 75 and 90 per cent when the company is fully established—Fornebu