Public Television stations across the country will soon be available in high-definition (HD) to DIRECTV customers, thanks to a landmark agreement reached by DIRECTV, Inc., the Association of Public Television Stations (APTS) and the Public Broadcasting Service (PBS). DIRECTV viewers will have access to other Public Television content as well. DIRECTV will include the local HD feeds of Public Television stations in its HD rollout plans, starting in 2008. DIRECTV currently offers local HD programming in 68 markets, representing more than 72 percent of U.S. TV households.
DIRECTV, APTS and PBS also will work together to develop new video on demand (VoD) offerings to make available local and national public television programming to DIRECTV’s customers. In addition, DIRECTV will carry two national standard-definition channels of Public Television programming, further expanding its commitment to high-quality educational programming. The terms of the deal were unanimously approved by the APTS Board of Trustees yesterday and are pending approval by the PBS Board of Directors. The agreement must be ratified by local Public Television stations—El Segundo, California
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