ONDAS Media, the satradio company for Europe, has issued an Authorization To Proceed to Space Systems/Loral for that firm to start work on developing a state-of-the-art satellite infrastructure, and the teams can continue to refine the actual contract parameters. The ONDAS system will bring digital satellite media and radio to Europe by the year 2011.
ONDAS has confirmed the firm will take advantage of the S-band frequency to deliver its services to European customers. “The automobile manufacturers use S-band for Sirius Satellite Radio and XM Satellite Radio and are familiar with the smaller antennas which can be integrated into vehicle design more easily,” explained Dave Krueger, Chief Operating Officer for ONDAS. “By further listening to our customers’ preferences, we were able to concentrate on the right strategy to bring satellite radio to Europe.” ONDAS will broadcast its multi-lingual radio, music, video and data services directly to consumers in their automobiles, trucks, homes, offices and to their mobile and portable devices. The service will provide digital entertainment to 240 million vehicles and up to 600 million European inhabitants on the move, 24 hours a day, 7 days a week, through more than 150 channels of proprietary and re-distributed music, sports, news, weather, traffic and special interest programming in all the key European languages—Madrid, Spain & Palo Alto, California
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