[SatNews] NSR's newly released Wireless Backhaul, Trunking and Video Offload via Satellite, 8th Edition, finds a diverse set of opportunities for satellite companies worldwide.
These varied market segments are expected to grow at mixed levels, characterized by serious opportunities, threats and risks over the long term, with NSR projecting growth from $1.4 billion in 2013 to $3.7 billion by 2023. The different market cycles of each target segment pose unique opportunities and challenges:
- Wireless Backhaul via Satellite is moving to 3G and 4G for both Fixed Land Towers and Mobility Platforms. Currently in the growth stage, this highly promising segment will lead to intense competition as virtually every market player in the wireless ecosystem will eventually target this opportunity.
- The Satellite Trunking market is highly mature, but the revenue base is so large that loss or erosion of revenue will adversely affect a company’s bottom line. Market players require new innovative offerings to maintain or uphold a large revenue base that requires lower cost structures yet feature higher capacity that is competitive with fiber.
- Finally, Video Offload via Satellite, which is in its infancy, can be considered a “wildcard.” Will the satellite industry develop a solution that can compete with or complement terrestrial video offload solutions soon enough to maximize on the “wildcard” of the market?
“Navigating through risks and opportunities will require innovation, strategic positioning and the ability to partner with the right players to develop the right solution mix,” according to the study’s author Jose Del Rosario, Research Director for NSR. “The wrong move could be costly.” Mature markets, growth segments and Greenfield opportunities will require “out-of-the-box” strategies and solutions in order to protect current market position as well as become dominant in a new competitive landscape.
In its 8th Edition, NSR’s annual report continues industry-leading tracking and analysis of the Wireless Backhaul, Trunking and Video Offload via Satellite (WBTVOS) market. With more added value and unique analysis than ever before, the report provides a complete and comprehensive analysis of addressable markets, demand trends for the WBTVOS market today, covering 10 regions and forecasting of equipment and capacity demand in the satellite Fixed Land Towers, Mobility Platforms, Trunking and Video Offload for the period 2013-2023.
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