Harris Broadcast business intelligence for media executives and sales teams has improved with new analytic tools that improve insight into current business and advertising models—and offers unparalleled foresight into future revenue-generating opportunities.
Harris Broadcast will introduce these and other new enhancements to its NetGain® business intelligence and analytics software at the 2013 NAB Show (April 8-11, Las Vegas Convention Center, Booth N2503). The company will demonstrate new visual analytics, mobile dashboards, interfaces to social media data and access to embedded and third-party data mining capabilities as part of its new NetGain v2.4.2 release.
Through the new visual analytics capability, NetGain gives broadcasters and media organizations unique capabilities to proactively pull data from many sources, and quickly compare and analyze that data to fully understand current business landscapes through an intuitive visual interface. Users can quickly publish the generated dashboards and reports to mobile devices, via e-mail or portal. Meanwhile, new “visual foresight” tools leverage predictive analytics to help customers develop forward-looking metrics, from anticipated earnings to potential media buys for advertisements.
NetGain v2.4.2 also incorporates the following new tools and benefits:
—Access to Wisdom Professional for performing advanced analytics on Facebook user data. This provides media companies with advanced capability to analyze viewing audiences and enhance advertising placement.
—More than 300 predefined data mining and predictive analytics functions.
—Integration with the open-source “R” analytics library, unleashing limitless access to analytics and statistics for business modeling.
NetGain integrates these new tools while retaining its ability to load data and generate reports with speed and efficiency, allowing customers to share business intelligence information locally or across the enterprise within minutes. Furthermore, the wealth of information generated ensures that users can get a complete view of all available business opportunities.
“Broadcasters today need to optimize their inventories beyond over-the-air channels and across the web, mobile and other digital media opportunities,” said Harris Morris, CEO, Harris Broadcast. “They also need to visualize the total trend versus looking separately at television spots versus digital. NetGain ensures that broadcasters, cable networks and other media groups can achieve a complete view of their businesses as opposed to a ‘siloed’ approach,” while enabling visibility into future results based on multiple scenarios.”
Harris Broadcast now pre-integrates NetGain with its various traffic, billing, sales and scheduling platforms (OSi™, Novar™, Landmark™ and Vision™) as well as third-party data sources to maximize data sourcing and flexibility. NetGain users can also now directly import data from Salesforce® (www.salesforce.com) to better track and measure advertising campaigns across multiple channels.
Additionally, the enhanced mobile capability provides a strong sales-enablement tool for account executives on the go. This allows sales managers to arm their teams with easy-to-read, interactive dashboards on tablets and other mobile devices, simplifying customer presentations and detailing business performance.
“There are two clear benefits to NetGain’s enhanced mobile capability,” said Scott Criley, director, media and workflow, Harris Broadcast. “Our customers can leverage the back office capability of NetGain to better understand the current situation and future opportunities in advance of client meetings. For client presentations, NetGain efficiently makes clean reports, dashboards and marketing material accessible from a mobile interface, making it an ideal tool for revenue generation in the field.”
