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SatBroadcasting™ — Coalition For Free TV + Broadband, Eutelsat + Skylogic + VIVACOM, Rentrak + Harris

September 29, 2011

[SatNews] For those involved in the SatBroadcasting™ environment, here is important market segment news that could well be of interest to you…

  • Coalition homepage
    In published reports, CTIA President and CEO Steve Largent says they now want to have multiple auctions. The Coalition For Free TV and Broadband, which represents hundreds of TV stations across the U.S., believes that before Congress authorizes any auction, let alone multiple auctions, it should consider the following: Spectrum auctions will directly take away the free airwaves from the American people and place it in the hands of a few wireless monopolies. Ironically, says Coalition Public Relations Director Lee Miller, “those same monopolies, represented by the CTIA, should lose all their tax loopholes and benefits that have allowed them to avoid billions in taxes each year-including one of their biggest members paying $0 tax in 2010. The members of CTIA are asking Congress to confiscate the free airwaves and allow them to buy it with taxpayer money they got through loopholes they spent millions lobbying the same Congress to get.  Then they will turn around and charge the American public for the privilege of using the spectrum that they paid for through their tax dollars.” Broadcasters have a better solution that will bring in more revenue to the federal government, create more jobs, solve the broadband crunch and won’t destroy 2000 television stations.  Miller concludes, “We would be happy to debate the CTIA and the FCC Chairman on this matter any time they wish.”



  • Eutlesat’s KA-SAT, photo courtesy of Astrium, copyright Dominique Marques
    Eutelsat Communications (Euronext Paris: ETL) now has a distribution agreement between its Skylogic subsidiary and VIVACOM to provide the new generation Tooway™ satellite broadband service in Bulgaria. VIVACOM, Bulgaria’s leading telecommunications service provider, will use the Tooway™ service, delivered via Eutelsat’s KA-SAT satellite, to provide high-speed broadband services to residential and enterprise users beyond range of terrestrial networks. With download speeds of up to 10 Mbps and upload speeds of up to 4 Mbps, Tooway™ satellite broadband will bring fast and reliable Internet access for VIVACOM customers. Almost one million Bulgarian households, that are mainly located in rural and suburban areas, are still beyond reach of fixed terrestrial or wireless networks, underscoring the potential of satellite broadband in VIVACOM’s home market.



  • Rentrak homepage
    Rentrak (NASDAQ: RENT) now has an agreement with Harris Corporation to integrate Rentrak’s StationView Essentials TV ratings data into a broad range of Harris media software solutions. Rentrak’s TV viewing database currency will be integrated into Harris’ OSi-AdConnections broadcast sales software as well as Enterprise Agency Suite™ (EAS) and RepLine® advertising software solutions to help mutual clients; including local TV stations, ad agencies and national sales rep firms use Rentrak’s TV information to achieve more effective advertising buys. Rentrak is the television ratings database currency that measures local television and cable channels at a granular level in 210 markets across the United States. The service incorporates data from over 19 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available that combines TV viewing information with consumer segmentation systems so advertisers can effectively reach their true consumer targets.


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