Juniper Networks… Handling The Flow (Content Services)

[SatBroadcasting(tm)]Juniper Networks (NYSE: JNPR) has unveiled Media Flow Publisher, a Juniper Networks(r) Media Flow Controller application, which facilitates the introduction of premium multi-screen video services.

With Juniper Networks Media Flow Publisher, content providers and publishers can more easily introduce innovative new services by delivering high-quality video content to a variety of end-user devices, while ensuring a superior user experience. The advent of tablet PCs, large-screen mobile devices and increasingly ubiquitous wireless access is driving the consumption of premium video entertainment content out of the living room. On-the-go consumers now expect access to a variety of content on any device at any time. Delivering premium content to multiple screens in the form of new services can represent a tremendous business opportunity for cable operators, IPTV providers and content publishers; however, it also presents a number of technical challenges.

To address the variables in device capabilities and connection quality in multi-screen content delivery, adaptive bit-rate streaming — fully supported by Juniper Media Flow Solution — is widely used to ensure a smooth viewing experience for online video. The new application enables Juniper Media Flow Solution to perform the stream segmentation, packaging, metadata publishing and adaptive stream format translation required for adaptive bit-rate delivery. By performing these key publishing tasks, Media Flow Publisher can eliminate the need for operators to deploy costly, specialized adaptive encoders and servers–dramatically reducing costs and enabling customers to more easily monetize the delivery of online video content. Media Flow Publisher supports adaptive streaming formats from major vendors, including Apple, Adobe and Microsoft, and can convert content between these adaptive stream formats. Supporting all major streaming protocols on a single, converged infrastructure facilitates delivery to multiple end-user devices and types, and can enable a server reduction. Media Flow Publisher also supports up to five times the scale of traditional adaptive streaming encoders, enabling a highly efficient and consolidated solution that results in lower total cost of ownership (TCO) and savings in power, space and cooling.