The multi-million-dollar collaboration with OnAir includes a full suite of onboard communication offerings, providing the Airline’s customers with access to Wi-Fi Internet and mobile telephony services. The mobile telephony services will enable customers to send and receive SMS text messages with their GSM-compatible mobile phones, send and receive email messages easily on Smartphones and Blackberry devices, and make and receive voice calls[1].
With plans to roll out the services from as early as the first half of 2011, Singapore Airlines will be the first major airline in Asia to launch a full suite of inflight connectivity services, following their tradition as leader in innovative passengers’ services. These will be introduced progressively on flights operated by the Airline’s Airbus A380, Airbus A340-500 and Boeing 777-300ER aircraft.
“Singapore Airlines was in fact one of the pioneers to introduce Internet connectivity on board its Boeing 747-400 aircraft in 2005. Today, with the increasing importance of staying connected, and the more affordable charges made possible by the higher usage and more advanced technology, we are now fitting all our long-range aircraft with the full suite of telephony and Internet features so that our customers can stay connected. Unlike the earlier trial introduction of an Internet service, this suite of features is for full implementation and we are pleased to offer this as an added choice to our inflight programme,” said Singapore Airlines’ Senior Vice President Product & Services, Mr Yap Kim Wah.
“The environment that our customers have gotten used to on the ground can soon be replicated in the air, when they fly with Singapore Airlines on aircraft fitted with this new connectivity platform. Travelling on business or pleasure, they are just a click or an SMS away, with access to live information, social networking and news updates, as well as inflight shopping.”
“We are absolutely delighted to have come to an agreement today with an airline of the stature and reputation of Singapore Airlines. The agreement is extremely significant. It sends a strong signal to the industry that inflight passenger communications has come of age – and is a must-have for airlines looking to remain competitive in the future,” said Ian Dawkins, CEO of OnAir.
Singapore Airlines’ connectivity partner OnAir has roaming agreements with about 200 mobile network operators globally, including the three main operators in Singapore.
Customers who use the mobile telephony services will see their usage reflected in the monthly bills from their home mobile phone operator where international GSM roaming rates apply. For Internet access, customers can sign up for an access package upon logging in to the system. Details of the charges will be announced closer to the launch.
