The MPEG Industry Forum (MPEGIF), the world’s largest advocacy group for standard’s based digital television technologies, is presenting its latest MPEGIF Master Class titled “New Dimensions for Digital Television”, to be held at NAB 2010 on Wednesday, April 14th between 9:00 a.m. and 12:00 p.m. in the Las Vegas Convention Centre (N234/236). This most recent edition of the long running, successful Master Class series, well known from NAB, IBC and CES in previous years, will bring together an exceptional mélange of industry experts and leaders engaged in next generation digital television, multimedia and video entertainment.
Video on Demand, High Definition (HD), Start Over and other time shifted applications have been widely deployed in recent years. This has now been joined by the “TV Everywhere” concept, and 3D is today trying to leap from the theatre into the living room. Every year, there is something new to contemplate and for which to potentially plan. Over the years, the MPEG Industry Forum has worked aggressively to bring clarity to the industry’s vision of the future and to advocate for the adoption of standards that accelerate that clarity. This year at NAB, this task has become more important than ever as new technologies create new opportunities to make (or lose) money. The 2010 Master Class at NAB is focused around two areas, 3DTV and Quality of Experience, that will bring technologists and leading executives from operators and content owners from around the world to discuss these new opportunities and to share their experience and perspectives.



