The World Teleport Association has released a new report, What Customers Want. A product of interviews conducted by WTA with senior decision-makers for teleport and satellite customers in the media and entertainment sector, the report explores the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.
According to the report, the biggest challenge facing the media and entertainment buyer in North America and Europe is staying on top of technology change with an aging infrastructure and flat budgets, with switching broadcast infrastructure to high definition a close second. Change is on the horizon, according to respondents. Nearly three-quarters expect their total transmission requirements to increase and only one quarter expect to be using the same mix of transmission paths in two years. In addition, a solid majority of buyers are interested in having service providers enter their value chain and take responsibility for multiple aspects of contribution and distribution.
WTA Executive Director Robert Bell notes, “The flexibility of satellite may become even more valuable as the media and entertainment industry continues to struggle with unprecedented change. That bodes well for teleport operators who can deliver the gains in efficiency and new capabilities that their customers so badly need.”
What Customers Want is available free to WTA members. Non-members may purchase a copy of the report from the site as well.
- Skip to primary navigation
- Skip to main content
- Skip to primary sidebar
- Skip to secondary sidebar
- Skip to footer
Satellite Industry Intelligence Since 1983
Footer
Satnews is a leading provider of satellite news, events, publications, research and other satellite industry information in both commercial and military enterprises worldwide.