SintecMedia — NAB 2010 Newbies (SatBroadcasting™)

At NAB 2010, SintecMedia will introduce a suite of new products for leading national networks, cable networks, and station groups. Alongside its powerful OnAir BMS platform used by a number of North America’s leading national broadcasters, SintecMedia is introducing its scalable suite of business solutions for media companies with OnTrack for business intelligence, OnTarget for AirTime planning optimization, and OnRequest for monetizing new media.

SintecMedia’s OnTrack is a powerful Media Business Intelligence (BI) tool that provides decision support tools, especially designed for TV. OnTrack’s strategic solution assists in keeping media businesses on track using decision support technologies and multi-dimensional analytics, to maximize revenues. OnTrack brings together dynamic data warehousing, efficient ETL, customized analysis and various on-demand data views to manage all media information created by the organization.

SintecMedia’s OnTarget is an interactive airtime optimization product whose advanced mathematical algorithms perform booking and placement of spots and promotions. OnTarget enables the network to maximize revenue potential while addressing various constraints ranging from product separation to daypart limitations. Media companies may use OnTarget to create multiple scenarios by modifying goals and relaxing various constraints. OnTarget is designed to optimize multiple campaigns and across multi-channels.
SintecMedia’s OnRequest is an innovative platform for supporting and encouraging the monetization of a media group’s non-linear business. In the new media world, OnRequest creates new revenue streams. Meeting the requirements of multiple alternative distribution platforms, it provides a unified and accessible warehouse for all programming, scheduling, ad sales and planning to increase the efficiency of business operations and maximize opportunities. By exploiting the value of content across multiple delivery platforms, it facilitates developing Non linear multi-platform broadcasting services to open new markets.