Technicolor (Euronext Paris: 18453; NYSE: TCH) has signed a contract with TV Globo in Brazil to provide HD set-top boxes (STBs), bringing the TV Globo digital signal via C-band satellite to rural areas throughout the country. Part of a privately owned Brazilian media group with a network of 122 television stations comprising of owned-and-operated and affiliated broadcasters, TV Globo is a producer and broadcaster of TV content countrywide, generating more than 2,500 hours of programming each year. This deal positions Technicolor as the first digital HD STB provider certified by TV Globo for reception of their digital C-band signal.
TV Globo and its affiliates already transmit digital terrestrial TV in more than 20 Brazilian metropolitan areas. The move to extend into rural areas via digital satellite transmission aligns with TV Globo’s strategy to offer digital TV to all households in Brazil, whether covered by the digital terrestrial signals transmitted by an affiliated broadcaster or outside the urban perimeter. The new Technicolor STB will incorporate a GPS unit, which identifies whether it is located in a rural area; in this case, it will receive and decode TV Globo’s digital satellite signal (which will be known as TVDR – Digital Television for Rural Areas). At the start, TVDR will be launched featuring only one national digital signal in SD, but regional signals will replace the national, region by region, and the signals will migrate to HD. The HD STB will offer superior video and sound quality with no interference or loss of quality or signal with rain. The system is already available in the state of Rio de Janeiro.
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