SES ASTRA will launch ORF HD on ASTRA. The new channel will start broadcasting May 1st and provides the complete program of ORF1 in HD format including, most importantly, the 31 matches of the UEFA EURO 2008. ORF HD is the first regular HD channel launched by a public broadcaster in the German speaking countries. The company features Europe’s most extensive choice of HD channels from leading broadcasters in Europe including BSkyB, BBC, Discovery, National Geographic, CANAL+, M6, TF1 and Premiere. By the end of 2010, SES ASTRA expects to transmit around 100 HD channels. The agreement with ORF allows the use of additional capacity for the HD channel. In cooperation with the ORF service company ORS, it includes the possibility for further HD programs with which this new capacity will ramp up to a full transponder in January 2010—Betzdorf (Luxembourg)
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