IPTV Getting Into The Billions Of Bucks

Internet Protocol Television (IPTV) service revenues will approach $14 billion in 2012, growing from $694 million in 2007, according to “US IPTV Forecast and Outlook,” a report just released by Strategy Analytics. Although there are numerous IPTV providers of all shapes and sizes in the US, the landscape is largely dominated by the two incumbents: AT&T and Verizon, each of which has a different approach in terms of technology and investment. Average Revenue Per User (ARPU) is expected to remain relatively stable throughout the forecast period. Service growth will come largely from an increased number of IPTV-passed homes, and higher take-up rates. In addition to providing an outlook of the current United States IPTV market, this report forecasts homes passed, homes connected and service revenues in the market through 2012. In addition, it identifies key imperatives for service providers to compete effectively in a highly penetrated Pay-TV environment.