ABI Research survey results reveal North American business customers spend 23 percent more on mobile services than consumers. But until now, mobile productivity application development has lagged behind mobile entertainment services development, limiting the opportunities for serving the business customer. That is now starting to change. By 2012, driven by mobile productivity applications, data services will account for more than one third of North American business’s mobile services spending. Such applications increase employee productivity and have demonstrable ROI, and as a result can command high ARPUs (Average Revenue Per User).
In a new market data product, ABI Research provides forecasts for North American business customer applications and services in six service categories covering all voice and data mobile productivity applications. Data services will gradually become a larger share of wallet for the business customer, equaling 34 percent in North America by 2012. Moreover, the ecosystem that will serve up data services to the business customer is complex; many different companies that enable mobile data services will be able to participate.
North American Business Mobility Vertical Market provides a detailed view of customers, ARPUs and service penetration for communications, information access, computing, integrated information access/computing, and business process solutions, broken down by 20 industry verticals, by 22 occupations, and by four business size categories, SOHO, Small, Medium and Large businesses. For more information, visit www.abiresearch.com or call 516.624.2500—New York, New York
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