NAVTEQ To Help Deliver The Mail and Improve Microsoft’s Location Awareness

NAVTEQ [NYSE:NVT] is a global provider of digital map data for location-based solutions and vehicle navigation and the company has just been selected by Intelligent Direct to provide map data for use in its CASS-certified US Postal Carrier Route Boundaries. Intelligent Direct, through its MarketMAPS and GbBIS divisions, produces printed maps and mapping solutions covering the United States, Canada and countries around the world. With the launch of CASS-certified Carrier Route Boundaries, Intelligent Direct is now able to provide direct marketers with a cost-effective method to improve the deliverability of their mail. Additionally, Intelligent Direct’s Carrier Route Boundaries combined with NAVTEQ zip code, census, and street level data result in a suite of products designed to meet the growing needs of direct marketers.




NAVTEQ has also cemented into place a multi-year extension of its agreement to provide real time and historic traffic information to Microsoft Corporation. NAVTEQ Traffic remains Microsoft Corp.’s preferred provider of traffic information for its web properties and the agreement extends Microsoft’s right to use NAVTEQ’s traffic data in online products and services, desktop and mobile applications and appliances. Microsoft’s MSN Direct service, Streets & Trips desktop applications, Windows Live Local, Microsoft Automotive and Live Search for Windows Mobile services use NAVTEQ Traffic data today and this multi-year strategic extension of the Microsoft relationship provides for incorporation of NAVTEQ Traffic data in additional Microsoft products—Chicago, Illinois