NDS today announced that in the rapidly growing Indian pay-TV market its technology is providing an enhanced TV viewing experience in 20 million homes. With an industry estimated average of five people per household[1], NDS is enabling a compelling, next-generation TV experience for 100 million viewers; a milestone that reinforces the company’s position as the leading supplier of digital pay-TV solutions in India[2].
Sue Taylor, Senior Vice President and General Manager, NDS Asia Pacific said: “We entered the Indian pay-TV market in 1995 and this latest milestone is a testament to not only our pioneering work with some of the most successful cable TV and satellite platforms in India, but also to the remarkable growth in the India pay-TV market.
“India is expected to overtake the US in the number of DTH homes within the next year [3]and we’re committed to helping operators introduce next-generation applications that will continue to enhance their subscriber offering. As India’s leading digital cable TV solutions provider, we are dedicated to developing a full suite of affordable, scalable and future-ready solutions for operators who want to digitise their networks to maintain a competitive advantage”.
With offices in Delhi, Mumbai and Bangalore NDS has invested over US$250 million in India; the company currently employs over 1,900 people in India with its largest presence an R&D centre in Bangalore. NDS has established relationships with leading pay-TV operators throughout the country, including Tata Sky and Airtel Digital TV in the DTH sector and DEN, Hathway and the newly announced Darsh Digital and Jak Communications in the cable sector.
[1] Source: Media Partners Asia [2] Source: Screen Digest [3] Source: Media Partners Asia