XipLink has announced that Sasmith Reddi has re-joined the team as the Senior Vice President of Marketing.
As a member of the senior management team, he will also participate in the strategic direction for the company while leading a cohesive strategy into multi-orbit hybrid network software and services. XipLink provides satellite-based, bonding technology, while aggregating several link types that include cellular, terrestrial microwave and the emerging Starlink and OneWeb LEO constellations.
Sasmith has performed at the highest levels since first entering the IP networking business out of the University of Maryland. At FORE Systems, he is credited with designing the highest capacity IP networks at the time for large accounts such as UUNET, internetMCI, America OnLine and several other backbone providers.
Sasmith was also a key figure in the restart of iDirect in 2002 by hiring an outstanding team of field Systems Engineers, while providing the initial product strategy, launching the company from a $2 million revenue restart to more than $100 million five years later. He and other members of the iDirect team were credited with the Virtual Network Operator (VNO) terminology and strategy that has become an industry standard term today.
In 2008, Sasmith joined XipLink to help launch the company, performing many functions and ultimately running the Asia region. Most recently, Sasmith has been Director of Systems Engineering in iDirect’s Asia region, which has consistently performed at the highest levels within the company.
“Sasmith and I have been business partners and friends for over 25 years. His ability to deeply understand technology while presenting a related solution that makes sense to audiences of varying technical capacity is outstanding. He is well known in the satellite and IP networking businesses and is the ideal person to help lead the XipLink team into our next generation of multi-orbit aggregation, optimization and cloud service delivery products.” — Jack Waters, CEO, XipLink
“XipLink technology and solutions have been market leading in both performance and functionality from the beginning. The solutions are well known for their rock-solid performance and reliability and have been in service worldwide for over a decade. It is exciting to join the outstanding team at XipLink, to support adding services and technologies that can help Service providers address customer requirements to provide higher capacity, performance, resiliency and link diversity.” — Sasmith Reddi, SVP, Marketing, XipLink
