SES has announced that long-term customer Dish Mexico will be leveraging both their DTH and OTT offerings to deliver greater content choice and seamless functionality to their subscribers and new viewers nationwide.
These new multi-year agreements will add more than $85 million in secured backlog for SES’s video business.
Dish Mexico selected SES’s Online Video Platform (OVP) solution for its ability to seamlessly integrate linear channels, third-party and on-demand content from multiple sources, eliminating the need to switch between applications and enhancing the viewing experience.
Additionally, SES and Dish Mexico have extended their decade-long DTH partnership. Dish Mexico will continue leveraging their dedicated SES satellite capacity via the QuetzSat-1 satellite to further disrupt the local TV market with affordable pay-TV services throughout the region.
SES’s OVP platform allows for a diverse bouquet of linear channels and thousands of hours of on-demand content to be ingested and managed using the SES 360 unified media platform. Dish Mexico will leverage the highly scalable service to tailor its channel line-up and dynamic ad content as needed to meet viewer profiles and preferences on the fly.
“Dish Mexico and SES first introduced an affordable DTH service to the region nearly a decade ago, and today we’re leveraging SES’s trusted technical expertise to offer a powerful DTH-OTT combination bound to redefine the viewing experience for our two-million-plus subscribers,” said Roger Quintin, GM / Director at Dish Mexico. “While the OVP arena is crowded with solutions, what set SES’s OVP solution apart is SES’s proven track record and unmatched experience in global video delivery that will enable Dish Mexico to offer unprecedented content capabilities and choices to our customers.”
“We are delighted to be a one-stop shop to Dish Mexico as they look into providing the best TV experience for their subscribers. Our OVP solution seamlessly combines linear channels and on-demand content with third-party content providers over the SES gateway, providing Dish Mexico with a powerful channel line-up and unrivalled competitive edge across the market,” said Steve Collar, CEO of SES. “This combination of DTH-OVP services is the result of a longstanding collaborative relationship between two companies who firmly believe in delivering tailored content and services to growing TV viewers.”
Another partnership for SES — Shop LC GmbH, a subsidiary of VGL Global, has partnered with the company in a new multi-year agreement to broadcast its live commerce channel in HD.
Shop LC will be using SES’s satellites to reach millions of satellite TV households across Germany, Austria and Switzerland.
Shop LC delivers a premium shopping experience featuring a curated range of jewelry, cosmetics, home accessories, fashion and much more offered at attractive prices and all viewed from the comfort and convenience of home. The new, free-to-air (FTA) 24/7 program of Shop LC will be available in HD via SES’s prime TV neighborhood of ASTRA 19.2 degrees East.
Shop LC’s continued expansion into new markets will also help fuel its charitable activities. As part of VGL Group, Shop LC is dedicated to promoting sustainable work environments, achieving ‘Carbon Net Zero’ goals, and aiming to provide one million meals a day to school children in need by 2031. Called the ‘Your Purchase Feeds’ program – for every item ordered, Shop LC donates a meal to a hungry child.
“With access to 17 million TV households in Germany alone, we are excited about this new partnership with Shop LC and helping the company build awareness and grow its sales through access to a broader European audience. In addition, our prime TV neighborhood at 19.2 degrees East will ensure Shop LC’s programming is consistently delivered to millions of viewers with the highest quality image and sound,” said Christoph Mühleib, Managing Director of ASTRA Deutschland GmbH, part of SES.
“We have learned a lot from the success of our sister channels and are now thrilled to join forces with SES. We are excited to offer a unique shopping experience in this new market and deliver the best quality products at the best price. This partnership will help us welcome new customers every day and contribute to our charity programme, ‘Your Purchase Feeds’,” said Deepak Mishra, Managing Director of Shop LC GmbH.
