[SatBroadcasting(tm)] In its recently released report, Euroconsult, a leading international consulting and analyst firm in the satellite sector, forecasts that the market value for video transmission services over satellite — including video distribution services for TV channels and contribution services for permanent and occasional use — is expected to reach $27 billion in 2020, up from $15.8 billion in 2010.
“The anticipated revenue growth for video transmission services in the coming years is based on strong market drivers such as the multiplication of channels, the launch of new formats and the takeoff of digital TV in emerging regions,” said Pacôme Revillon, CEO of Euroconsult. “Furthermore, demand for increasingly complex video transmission solutions will push service providers to create end-to-end solutions with satellite remaining a key part of the delivery network.”
The video transmission market is mainly supported by the distribution of video content on payTV platforms, with TV signals delivered to viewers either directly by satellite or through the head-ends of terrestrial networks. According to the Euroconsult’s just-released Video Transmission Services over Satellite, Global Market Analysis & Forecasts to 2020, an estimated 25,000 TV signals were transmitted by satellite by year-end 2010. While the North American and European markets remain the largest markets, the takeoff of digital TV in emerging regions, such as India, Russia and Brazil, could make those markets the most important growth engines over the next ten years. Technological improvements are profoundly transforming the market for video transmission, with more complex and diverse requirement offering new revenue opportunities to market players. The migration to HD and 3D transmission formats, the roll-out of fiber and 3G/4G networks, the development of linear and non linear usage and the multiplication of video screens all play a critical role in this phenomenon. To learn more about this Euroconsult report, select this direct link.
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