Ross Video’s portfolio increases today with the announcement of the completion of its acquisition of Media Refinery, the Netherlands based developer of XPression, a 2D/3D high definition character generator and motion graphics system.
“Live graphics will enhance Ross’ portfolio of live production solutions,” said David Ross, CEO of Ross Video. “The acquisition of a leading edge, live 2D/3D high definition character generation and motion graphics system adds to Ross’ strength in providing customers with complete solutions. We will be increasing our presence in European markets as a result of this acquisition. Ross now has offices and development staff based in the Netherlands.”
XPression offers real time layering and animation of 3D models, 2D and 3D text, rendered animations, live video and web content, and meets the needs of the graphic designer, the programmer, and the on air operator. As a data-driven system, XPression is able to easily integrate real time data into 3D graphics and animations and is used in game shows, news and sports productions with live connections to spreadsheets, databases, RSS feeds, newsroom editorial systems and other live data sources. Some of the companies using it are: Dutchview Prographics, RTL and SBS in the Netherlands, WDR in Germany, VMMa in Belgium, DGTVE in Mexico and many more.
Customers can assemble their own hardware specifically tailored to their applications or buy a bundled turn-key solution from Ross. Software options include XPression Studio (the full package), XPression Player (for on-air playout), XPression Designer (for the graphics room) and XPression BlueBox (for use in master control and automated environments).
“We are delighted to join the Ross family,” said Bas Saleh, Media Refinery Owner. “We have a powerful product that has been well received by key European customers and we look forward to the impact Ross’marketing expertise and resources will bring to the continued growth of the XPression platform worldwide.” Media Refinery’s employees are now employees of Ross Video Europe and will continue to be based in Hilversum’s Media Park, The Netherlands. Ross will immediately offer XPression through its worldwide sales force and will be showcasing the product at NAB 2009.
