SiRFing For Location Based Awareness

SiRF Technology Holdings, Inc. [NASDAQ: SIRF] unveiled its SiRFecosystem strategy and introduced SiRFstudio. This is a standards-based, end-to-end location services enabling platform designed to simplify and speed the development and deployment of location-aware applications across a broad range of mobile devices. SiRFstudio makes location an intrinsic and useful part of every mobile device, combining with, and enhancing, the native applications people use the most – calling, messaging and browsing, address books, calendars and email – and makes location more relevant to the real-world tasks and activities users engage in with their mobile devices. SiRFstudio supports SiRF’s long-term strategy for growth and is designed to expand location based services (LBS) into mobile and wireless devices.




SiRFstudio is a superset of the JSR-179 location API, supporting multiple integrated development environments, such as Java Wireless Toolkit 2.3. The product offers software developers easily accessible, standard APIs for accessing location capabilities across multiple devices, operating systems and location technologies. Developers can incorporate advanced location features without having to concern themselves with the underlying hardware or invest in implementing an end-to-end location solution. SiRFstudio can be built into mobile devices by OEMs and ODMs and service providers can use SiRFstudio either locally, or as a hosted solution, to quickly launch multiple LBS applications and boost ARPUs. Also gained is the flexibility to seamlessly route geospatial data from multiple providers for true geospatial mobility server (GMS) roaming—San Francisco, California