[SatNews] Yves Faroudja has announced that his new company, Faroudja Enterprises, is introducing its Video Bitrate Reducer (VBR100) technology at NAB in the Wynn Parlor Suites E.

Faroudja Enterprises' new patent-pending technology delivers 35 to 50 percent video bit rate reduction without any perceptual loss of quality. Plus, it is interoperable with any type of video compression or resolution, from sub standard definition to 4K. The new Faroudja Enterprises' technology also provides a concurrent lower resolution version at no extra bandwidth cost. For example, additional benefit is gained with 4K sources by delivering a 1080p parallel feed at no extra bandwidth cost.

"Demand for video bandwidth is doubling every 3 years, yet network compression schemes efficiency doubles every 10 years," said company founder Yves Faroudja. "It is clear that a fundamental change must be made in how networks operate. Our new technology provides a solution for this today, easily integrates into existing systems, and is fully compatible with future compression schemes (e.g. HEVC, VP9, etc.). Our approach is agnostic of compression standards."

Any system where large volumes of video data must be distributed between servers, broadcasters, satellite uplinks, cloud services, consumers or video conferencing hubs can benefit from this technology by using lower bitrates. Less data enables faster transfers, less storage, and lower operation costs while providing the opportunity to add more streams and channels for higher revenue.

For additional information, please visit http://www.faroudja-inc.com/