...favorite in the West. After recent deals made with theater chains such as Regency Theatres and ShowBiz Cinemas, it's safe to say that U.S. sales of the Volfoni system are on the rise, with no signs of stopping.

Volfoni is pleased to announce another deal this week during CinemaCon 2013. This new partnership is with long-time California theatre owner, John Roush. As owner of several upscale theatres in locales such as Paso Robles and Lemoore, Roush wanted to made sure his demanding clientele got the latest in digital passive 3D theatre technology—Volfoni's passive 3D system fit the bill. The Volfoni SmartCrystal Cinema is a high-end passive 3D theatre solution made in Europe. Approved by the major Hollywood studios, the system features incredible light efficiency, thanks to Volfoni's innovative "Surface-Switching" liquid crystal technology. The unit is easy to install, and comes with an extendable warranty. No contracts or licenses required.

Having owned and operated theatres in California for more than 30 years, Roush knows a thing or two about the demands of upscale audiences. "My customers will only continue to attend an enhanced 3D experience if they trust I will deliver the best 3D experience possible. Volfoni easily beat our previous provider, on both presentation and price," says Roush.