PCTV (Productora y Comercializadora de Televisión), Latin America's largest television programming distributor, will be able to increase their viewership by distributing their TV channels to cable networks in Central and South America via SES’s key orbital position at 47.5 degrees East, following a multi-year agreement with SES.
Under the agreement announced by SES, PCTV will lease satellite capacity and leverage SES’s high cable head-end penetration in Latin America to deliver some of their most popular TV channels to cable providers, including TVC Networks, Pánico, Cine Mexicano, Video Rola, and Platino. The TV channels will be distributed by SES’s recently-launched satellite SES-14, which will be located at 47.5 degrees East and initiate commercial services in September. Until then, the TV content will be transmitted by NSS-806, currently operating from that orbital slot.
SES-14 is a hybrid satellite with Ku- and C-band wide beams, as well as Ku-band high throughput spot beams. The C-band payload was designed to expand the reach of SES’s expanding video neighborhood at 47.5 degrees East. Thanks to an SES-backed antenna program, which led to the installation of satellite antennas at payTV distribution hubs throughout Latin America, SES now reaches 25 million TV homes via this key orbital slot with 98% cable penetration.
Alejandro Tanaka, PCTV Director, noted that SES-14 provides ideal coverage for video delivery across Latin America, and the company is very happy to leverage its footprint to gain more viewers.
Jurandir Pitsch, VP, Sales & Market Development for Latin America and Caribbean, SES Video, added that this agreement with PCTV demonstrates that the development of the firm's key orbital position has started to bear fruit as it’s increasingly becoming the go-to video distribution platform for channels and content programmers.