Crystal has appointed industry veteran Bryan McGuirk as Chief Revenue Officer — Bryan will lead Crystal’s commercial business across its broadcast software and advanced TV advertising solutions.
Most recently, McGuirk served as Chief Commercial Officer for Globecomm with commercial responsibility for that company's media, satellite and software platforms. He brings more than 25 years of media and technology experience to Crystal including executive roles at Turner, NBC, Wink and SES. His experience spans launching new TV networks for Turner, driving network HD adoption at NBC, launching interactive TV advertising for Wink, to launching new satellite media platforms for SES. In all facets, McGuirk has partnered with media industry leaders to drive success for their businesses.
Roger Franklin, the CEO of Crystal, commented that Bryan brings a unique combination of TV network experience and deep technical understanding that will be critical to help the industry bridge the transition to addressable TV. Bryan also has a breadth of partnership experience with media companies, advertising agencies and multi-channel providers that will help drive Crystal’s business to the next level.
Bryan will moderate a session at NAB in which panelists will discuss ‘Cross Platform Addressable Advertising’. The session will be held on Wednesday, April 10, from 1300 to 1330 hours. The session will include representatives from Invidi Technologies, Vizio and AWS Elemental who will join Bryan to discuss the role of addressable advertising in TV markets.
Crystal is exhibiting at the South Hall (upper), stand SU6921 from April 8 until April 11, 2019. Crystal will also have a presence at the Sprockit Innovation Pipeline at booth N3935SP-A.