Following a decline that began in 2014, the research forecasts a return to revenue growth beginning in 2020, driven by demand for broadband applications, including rural connectivity, in-flight communications, as well as cellular backhaul.
Nathan de Ruiter, Managing Director of Euroconsult Canada and Editor of the Research, said a confluence of market and technology forces have contributed to a period of great turbulence in the satellite industry. Traffic over satellite continued to increase to nearly 1.3 Tbps in 2018, however, this did not drive revenue growth because of reductions in capacity pricing across all regions. While headwinds continue to persist in 2019, it is encouraging that our findings point to a return to revenue growth next year.
The satellite communications market is heading towards an inflection point in 2021, where wholesale revenue for voice & data applications will equal traditional broadcast revenues. Post 2022, the SATCOM market should enter an era of market expansion, driven by anticipated demand elasticity in price-sensitive verticals, such as consumer broadband access, WiFi hotspots, inflight connectivity and cellular backhaul.
The research examines the forces impacting the satellite industry in recent years including changes to business models, user requirements, technologies and the competitive landscape. New to this year’s edition of the Satellite Connectivity and Video Markets Survey (previously named Satellite Communications & Broadcasting Markets Survey), the report differentiates between traffic flowing over geostationary (GEO) satellites versus Low Earth Orbit (LEO) constellations and it includes market intelligence on capacity pricing and impact on revenues for each class of service. Findings are illustrated by insightful infographics for a quick snapshot of how market forces are changing and forecast growth trends.
The comprehensive market survey is an essential tool for business planning and investment decisions. In addition to an examination of strategic issues, it breaks down forecasts by region, orbit class, and applications. It includes in-depth analyses of six market segments, 13 regions worldwide, and quantifies data on the past five years for historical trends as well as projections for the coming ten years.