Better than a juke box or a DJ in your car, an agreement between Music Choice®, the multi-platform video and music network, has signed a carriage agreement with RaySat Broadcasting Corporation (RBC) to offer twenty (20) of its music channels featuring robust playlists with no interruptions for AT&T CruiseCast(SM) service, the new in-car satellite entertainment technology. This agreement extends the reach of select Music Choice music channels beyond the millions of homes nationwide with access to the free music service.
Under the terms of the agreement, the AT&T CruiseCast service now offers a selection of commercial-free music channels programmed by Music Choice, including: Hit List, Solid Gold Oldies, Alternative, Today’s Country, Pop Hits, 70’s, Rap (TV-MA), Classic Country, Classic Rock, 80’s, Hip Hop and R&B, Blues, Soft Rock, 90’s, R&B Soul, Smooth Jazz, Throwback Jamz, Rock, Pop Latino and Classical Masterpieces.
“Bringing a robust channel line up to AT&T CruiseCast service customers is our goal and we are very pleased to feature these music channels from Music Choice,” said Steve Symonds, co-founder and executive vice president of RBC. “With their broad selection, Music Choice compliments our live TV content targeting kids, families and mobile professionals.”
“The Music Choice music channels are currently enjoyed by 32 million people in their homes every month*, and now, through this agreement with AT&T CruiseCast service, we are able to offer music fans the opportunity to listen to our music channels in their vehicles,” says Rick Bergan, SVP of Distribution for Music Choice. “We are always looking for opportunities to drive usage and expand accessibility of our music programming, and RBC presented the perfect vehicle for this growth through the new AT&T CruiseCast service.”
With 22 satellite TV networks and 20 Music Choice music channels, AT&T CruiseCast service delivers real-time programming to automobiles via the rear-seat entertainment technology. The service surpasses typical DVD displays by providing a broad selection of live satellite TV that includes a variety of family, documentary, music, comedy, news, sports and children’s programming.
The AT&T CruiseCast service utilizes breakthrough technology that helps to overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs.
The AT&T CruiseCast service is consumer-friendly and does not include cumbersome equipment. The service is transmitted through a small pod-like antenna that affixes to the vehicle roof. The antenna is paired with a receiver, which is installed in the vehicle, providing all video and audio connections to the vehicle, including the rear-seat entertainment system, audio system, etc.
*Results from Independent Music Channel User Study of P13+ conducted by OTX Research in late Fall 2008.
