OpenTV Corp. (NASDAQ:OPTV) will demo advanced support for Pull VOD as well as Over-the-Top (OTT) video as part of the company’s IBC2009 showcase in Hall 1 Stand C81. Visitors to the OpenTV stand will be able to see how the solution enables network operators to offer on-demand content by leveraging their subscribers’ existing broadband connection, creating a platform for easy and cost-effective deployment of nexgen services. Highlights of OpenTV’s Pull VOD / OTT support include:
- Standard integration with Content Delivery Network (CDN) infrastructure and Internet Web servers using any HTTP-based server and CDN, minimizing the need for specialized and costly servers or infrastructure
- A flexible container format that works with any content type: VOD products, video and audio assets targeted to portable devices and standalone applications
- Flexible business rule support to manage local content availability window but also implement model based on targeted advertising
- Bandwidth management tools such as the ability to schedule and prioritize downloads and to manage delivery of multiple content streams to the set-top box simultaneously without negatively affecting the user experience
- OpenTV’s progressive download technology, which enables viewing of Pull VOD content during download, providing a streaming VOD experience to users, and allowing operators to launch a revenue-generating service in a low-cost way
- Web video content integration to enhance the broadcast content experience by offering relevant supporting materials such as actor screen tests, promotional photos and movie reviews
