As mobile service providers around the world continue their drive to roll out 3G networks, the latest research from TeleGeography predicts that by the end of 2013, the addressable market for next generation cellular services (3G/4G) will have grown to over 4.5 billion potential subscribers — that will represent 71 percent of all wireless subscribers. While virtually all wireless subscribers in Western Europe will have the potential to access 3G/4G services, at the other end of the spectrum the addressable market in the Asia-Pacific region, which will have only reached 60 percent of wireless subscribers by the end of 2013, due to the cost and difficulty of extending coverage to vast and widely dispersed rural populations. According to TeleGeography’s Executive Director John Dinsdale, ‘The actual take-up rates for 3G/4G services in 2013 will range from 25 percent of potential subscribers in Africa to 62 percent in Western Europe, with the differences being driven primarily by timing of service launch, degree of local competition, attractiveness of services and applications, service pricing and local income levels’. TeleGeography forecasts that 28 percent of all wireless subscribers will be connected to 3G/4G networks by the end of 2013.
TeleGeography Tells All…
As mobile service providers around the world continue their drive to roll out 3G networks, the latest research from TeleGeography predicts that by the end of 2013, the addressable market for next generation cellular services (3G/4G) will have grown to over 4.5 billion potential subscribers — that will represent 71 percent of all wireless subscribers. While virtually all wireless subscribers in Western Europe will have the potential to access 3G/4G services, at the other end of the spectrum the addressable market in the Asia-Pacific region, which will have only reached 60 percent of wireless subscribers by the end of 2013, due to the cost and difficulty of extending coverage to vast and widely dispersed rural populations. According to TeleGeography’s Executive Director John Dinsdale, ‘The actual take-up rates for 3G/4G services in 2013 will range from 25 percent of potential subscribers in Africa to 62 percent in Western Europe, with the differences being driven primarily by timing of service launch, degree of local competition, attractiveness of services and applications, service pricing and local income levels’. TeleGeography forecasts that 28 percent of all wireless subscribers will be connected to 3G/4G networks by the end of 2013.
