Marlink and Transmetrics are now strategic partners in order to provide predictive logistics optimization for their maritime customers. This is a topic that Transmetrics knows well as they unlock the power of big data to optimize empty container logistics based on their extensive experience in demand forecasting and predictive optimization for cargo transport industry, the company has developed an innovative predictive asset management tool called AssetMetrics.
Based on applying AI algorithms for data cleansing and demand forecasting, the AssetMetrics software suggests the optimal storage, repositioning and maintenance strategy for empty containers as well as the optimal levels of ‘safety stock’ at each location. It is estimated that with the AssetMetrics software, shipping companies can expect about 10-15 percent cost reduction of empty assets logistics.
The agreement will enable Transmetrics, a Forbes-awarded start-up, to leverage Marlink’s broadband satellite communications network, digital solutions and contacts to further develop maritime logistics innovations. As part of its Smart Connectivity strategy, Marlink seeks to support new partners and applications to work together to enable its customers' digitalization and business efficiency.
Gennaro Faella, Head of Strategic Business Development, Marlink said that Transmetrics will help them to address their cargo and container ship customers’ top priority; which is to digitalize end-to-end the logistics chain and fix the inefficiency of cargo transport and logistics. Partnering with the best start-ups, they are positioning Marlink as a leading digital company in the industry, creating tangible economic value for customers from their digital enablement strategies through their smart connectivity solutions.
In a partnership with Transmetrics, Marlink contributes its experience and interconnected technologies, which support customers to navigate digital transformation in shipping and logistics. This pilot is strategically important for Marlink as it allows jointly with Transmetrics to support global maritime shipping companies and help them predict shipping volumes, optimize empty container moves and achieve savings, while making transport more efficient and environmentally friendly.
Tore-Morten Olsen, President Maritime, Marlink added that the maritime transportation industry is experiencing phenomenal changes thanks to new technologies such as big data and predictive analytics. Theirr agreement will leverage Marlink’s satcoms connectivity combined with Transmetrics intelligent software solution to streamline shipping companies’ container flows, prevent empty capacities on vessels and ultimately make our cargo customers more efficient.
Asparuh Koev, CEO, Transmetrics commented that Marlink’s global multi-band network and extensive insight into maritime digital transformation will augment our predictive optimization software AssetMetrics, ensuring that together, they are positioned to deliver tangible operational and financial efficiencies to end-users.
Visitors to SMM 2018 in Hamburg this September can find out more about the partnership between Marlink and Transmetrics by visiting Marlink hall B6, stand 415.
