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MEASAT’s new partnership unlocks digital economy potential in rural areas

January 29, 2023

MEASAT has signed a memorandum of understanding (MoU) with Parcel365 Sdn Bhd and M2B Services Sdn Bhd (collectively “Parcel365”) to collaborate on the Digital Village365 initiative that aims to uplift rural communities and stimulate digital economic activities for B40 communities.

From left to right, the photo shows:
Soong Hsi Hsin, Parcel365
Soong Pei Hsin, Head of Operation, Parcel365
Yap Zi Qing, Operation Executive, Parcel365
Ganendra Selvaraj, Chief Commercial Officer, MEASAT
Yau Chyong Lim, Chief Operating Officer, MEASAT
Law Wai Keong, Head of Marketing, Parcel365
Eddie Mok Yew Keong, Co-Founder and Director, Parcel365
Teh Chin Eng, AVP Business Development, MEASAT
Christian Kumar, Product Manager Business Development, MEASAT
Lee Swee Yao, Co-Founder and Executive Director, Parcel365
Leong Jing Yang, Head of E-Commerce, Parcel365

In the Digital Village365 initiative, Parcel365 will offer logistics and eCommerce platform services as well as training sessions at suitable CONNECTme NOW locations identified by MEASAT. Through Parcel365’s app-based smart locker pick-up and drop-off services, rural residents can overcome the challenges of lacking a proper address for pick-up and delivery in remote villages, while its sister platform Shopla365 offers eCommerce platform support and business solutions, as well as training to help villages optimise their digital economy potential.

These services will be facilitated through MEASAT’s CONNECTme NOW Wi-Fi hotspots, powered by its high-speed satellite broadband service, to enable digital applications including transactions, communications, training and other relevant use cases.

“At MEASAT, we firmly believe in the power of the Digital Economy, and its ability to uplift rural communities by opening up new income streams that optimize the productivity of the residents, such as the sales of unique foods and crafts. By partnering with Parcel365, we hope to introduce their logistics and business solutions to our CONNECTme NOW customers, to enable their eCommerce potential,” said Ganendra Selvaraj, Chief Commercial Officer, MEASAT.

Eddie Mok Yew Keong, Co-Founder and Director of Parcel365, said, “We are excited to collaborate with MEASAT to extend the reach of our Digital Village365 initiative. High speed broadband is critical for enabling the digital economy and uplifting Malaysians in so many ways, beginning with promoting entrepreneurship, creating income opportunities, and enabling development of the rural supply chain. There are many unique products that can be offered by Malaysia’s diverse rural communities – and this partnership with MEASAT will facilitate more of them to reach wider markets by easing internet-based logistics connections and supporting training to elevate branding opportunities with better internet connectivity, ultimately improving living standards across the country.”

Filed Under: Contracts & Commercial Deals, Satellite Communications

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