A new year will launch a new head of CASBAA.
The association announced, Louis Boswell, a senior media and digital business leader in Asia, has been appointed Chief Executive Officer, of CASBAA, the Association. Boswell will begin his tenure on January 1, 2018, succeeding outgoing CEO Christopher Slaughter.
Louis Boswell will be the CEO of CASBAA.
As CEO for CASBAA, Boswell will serve as the content distribution industry’s leading advocate with industry leaders and policymakers throughout Asia-Pacific. In addition to driving the programs and initiatives of the Association, Boswell will work with business heads of the member organizations to shape positively the increasingly rapid evolution of the industry in the region.
Boswell’s background in Asia includes senior positions at Discovery, ESPN Star Sports, BBC, AETN All Asia Networks and, most recently, as the General Manager, Asia for Da Vinci. His experience includes leading businesses in Japan, Korea, Hong Kong, Singapore, Taiwan and all of the major markets in southeast Asia.
Joe Welch, Chair of the CASBAA Board of Directors and Senior Vice President, 21st Century Fox said that Louis is one of the most well respected senior commercial executives in the content distribution industry in Asia, and that CASBAA is proud to have him leading the Association. Louis’s track record of leadership and insight make him an ideal fit to work strategically with in-country business and government leaders to address the challenges and opportunities that lie ahead as the industry continues to invest, innovate and evolve at an unprecedented pace.
Boswell commented that he is thrilled to be joining CASBAA, and that the industry is changing and it is paramount that its representative body keeps up and is reflective of those changes. He believes the need for CASBAA is greater now than it ever has been and he looks forward to making sure that they lead the industry from the front as they confront those changes.
Henry Tan of ASTRO who worked closely with Boswell on the AETN All Asia Networks joint venture added that Louis is a true professional, able to listen, rationalize differing viewpoints and then drive execution. Boswell will make an excellent head of the Association.
Boswell is an Oxford University graduate and speaks Mandarin and is proficient in Cantonese and Japanese.
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan.
The CASBAA mission is to promote industry growth in the region. In so doing, it seeks to:
- Represent: via government advocacy and interaction with trade organizations
- Inform: via conferences, roundtables, newsletters & publications
- Connect: via networking opportunities and informal gatherings.
