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SUMMARY:OTT Summit
DESCRIPTION:The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers. \nThe advances in ad tech and the increasing prevalence of Connected TVs today also enable far greater addressability and much richer data and insights\, with the possibility of TV evolving into a full funnel marketing medium becoming a reality in the not-too-distant future. With premium video advertising\, whether on OTT\, linear pay TV\, FAST or FTA broadcast\, now presenting significant new revenue opportunities\, this year’s OTT Summit focuses on Advertising First. \nAnd in this era of social media and UGC dominance in digital advertising\, we believe it is important to continually advocate the benefits that only exist in a premium video environment. AVIA is focused on bringing the industry together to create this narrative and help craft a more sustainable future for everyone. \nIn addition to the OTT Summit\, in a separate conference track running parallel to the main plenary sessions in the afternoon\, key publishers will be presenting the latest data and insights\, programming slates and advertising innovations to a roomful of brands\, agencies and planners in a series of Upfront Showcases. The Upfront Showcase is by invitation only. For publishers keen to be a part of the Upfront Showcase\, get in touch with us communications@avia.org.  For brands and media agencies who would like to attend the Upfront Showcase\, register here. \n\n\n\n\n\n\n\n\nEarly Bird Rate is now available – Register before 20 Nov to save USD 150!\n\n\n\n\nAgenda
URL:https://satnews.com/event/ott-summit/
CATEGORIES:IN PERSON
ORGANIZER;CN="AVIA":MAILTO:may@avia.org
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SUMMARY:AVIA: OTT Virtual Summit The Future of Video Streaming 2020
DESCRIPTION:The OTT Virtual Summit 2020 is the defining event discussing The Future of Video Streaming in Asia. This year\, we are introducing 7 new topics that are most pertinent to the state of the industry today: \n> The future of media and dealing with the unexpected during COVID-19\n> 2019 Rugby World Cup – The direct-to-consumer (D2C) business model\n> Advertising vs COVID-19: Woes or Wins?\n> Buy side talk: What does the future of the video buy look like?\n> Cross-industry innovation: The way to engage with consumers\n> Addressing challenges in billing & payment in Asia\n> The future Smart TV proposition for the home
URL:https://satnews.com/event/avia-ott-virtual-summit-the-future-of-video-streaming-2020/
LOCATION:Virtual
CATEGORIES:VIRTUAL
ORGANIZER;CN="AVIA":MAILTO:may@avia.org
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