…recorded 1,103,701 paying households. Thereby, HD+ clearly exceeded the one-million-customer mark in the first quarter of 2013. Within just three months, the company was able to gain 158,768 new customers (31.12.2012: 944,933). On a quarterly basis, this corresponds to an increase of its customer base by almost 17 percent. With an increase of 590,494 households, HD+ has more than doubled its customer base compared to the last year (31.03.2012: 513,207). Customers are all households that have decided to extend the HD+ contract for 50 euros per year, after the 12-month free trial period. The number of households in the free trial period dropped mainly due to the successful conversion of test households into paying customers (see table). The number of active HD + households, made up of paying customers and households in the free trial period, amounted to 2,892,163 on March 31, 2013 (31.03.2012: 2,620,699).
Nearly three and a half years after its launch on November 1, 2009, HD+ offers the reception of 15 private free-to-air TV channels throughout Germany via the ASTRA satellite system. Moreover, each HD+ terminal receives another 22 HD channels at no additional cost. HD+ currently offers the following 15 programmes via satellite exclusively in Germany: RTL HD, Sat.1 HD, ProSieben HD, VOX HD, kabel eins HD, RTL II HD, SUPER RTL HD, N24 HD, TELE 5 HD, SPORT1 HD, DMAX HD, Nickelodeon HD, sixx HD, Comedy Central HD and DELUXE MUSIC HD.
