[SatNews] ProConsultant Informatique has announced plans to unveil at the IBC 2010 exhibition, at stand 2.B21, their latest release of LOUISE(tm) 5.0. This new version offers many enhancements, including end-to-end non-linear content management with integrated production tools, and targeted ad placement capabilities.
LOUISE™ is a dynamic, fully integrated business information system for managing media programming assets and metadata across multiple, linear and non-linear platforms. The latest version includes totally new graphical interfaces, which are extremely user-friendly and flexible. Workspaces can be tailored to the needs of different users and groups, eliminating repetitive tasks and greatly improving inter-department collaboration and processes. The fully integrated Media Bench module of LOUISE™, which is used to create promos and thumbnails, can now be used to further monetize content through the creation of customized overlays for content viewed on non-linear platforms. Thanks to integration with NuageProduction technology, visitors to the stand will be able to see a complete end-to-end non-linear workflow that includes easy-to-produce overlays with instant delivery to smart phones, Apple iPhones and iPads. Overlay messages can be used to build user loyalty and brand extension and for “e-couponing,” “click-to-purchase” and commercial advertising.
LOUISE™ provides a reliable, robust framework to maximize all aspects of the digital workflow chain. With its powerful workflow engine, LOUISE™ serves as a control and information hub, streamlining workflows and automating background processes to improve productivity. Plus, to be shown for the first time at IBC, is a new extension that facilitates the targeted placement of ads into programming viewed on non-linear platforms. This new capability allows ads to be placed into VOD content based on pre-established, targeted profiles. This new LOUISE™ extension will be able to integrate with other advertising software and databases, allowing the customer to maximize existing systems while expanding to targeted, non-linear audiences as well as includes automated invoicing of the non-linear advertising.
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