HTTV — EMEA Interactive Services Via Etisalat (SatBroadcasting™)

HTTV — EMEA Interactive Services Via Etisalat (SatBroadcasting™) HTTV has been selected by Etisalat to deploy a set of advanced interactive services on E-Vision, the cable TV arm of Etisalat and the leading cable TV provider in the EMEA region: EPG (electronic program guide), messaging service and an innovative digital audience measurement solution. HTTV will also be providing several data casting solutions “Primestream” to broadcast the applications on the network.

Based on OpenTV middleware technology, the services provided by HTTV will allow E-Vision subscribers to accesses program information and services from their STB with their remote control. Based on OpenTV middleware technology, the EPG Electronic program guide will display 7 days of program information for over 200 TV channels. Subscribers will be able to create favorite lists of channels. With Messaging, users will receive a direct marketing application which enables the operator to send targeted messages via TV to individual or groups of subscribers. The Digital Audience measurement application allows the operator to receive detailed audience information. This revolutionary measurement system monitors detailed user TV consumption and is the first step towards an efficient targeted advertising solution based on user profile. Primetime offers competitive data casting solution to broadcast Data for iTV application, EIT data for EPG, etc. HTTV’s solution is robust, versatile and has deployed on several OpenTV operators: NTV+, Digiturk, ERT, etc. With more than 4 million STBs and 10 networks now using EPG solutions, HTTV has became a leading international solution provider for TV services.