[SatNews] Asia Satellite Telecommunications Company Limited (AsiaSat) has announced an agreement for the launch of ‘TV5MONDE Style HD’ a new lifestyle channel from its long-term customer TV5MONDE on AsiaSat 5.

‘TV5MONDE Style HD’ has started 24-hour transmissions via AsiaSat 5 at 100.5 degrees East. This new thematic channel features a wide selection of programs on fashion, luxury and design trends, food and drink, wine, art of gardens, architecture, cultural and historical heritage. The programs broadcast in French on ‘TV5MONDE Style HD’ offer subtitles in English, Traditional Chinese and Simplified Chinese.

At its launch in Asia, ‘TV5MONDE Style HD’ offers six four-hour blocks of art of living programming per day during the weekdays including Midi en France, programs on the art of gardening, fashion, luxury and design trends, as well as cooking shows such as Christophe Michalak's cookery contest, Dans la peau d’un chef and Stéphane Bern's Comment ça va bien. During weekends, the channel carries four six-hour blocks of quality programming catering for the family including Des Racines & des ailes, Qui sera le prochain grand pâtissier, Le monument préféré des Français, Les carnets de Julie and Secrets d'histoire.

“Over the past two decades, AsiaSat has developed a successful partnership with TV5MONDE. The debut of this new HD channel on AsiaSat further strengthens our collaboration. We are committed to working closely with TV5MONDE to ensure a successful roll-out of this new service in the Asia Pacific,” said William Wade, President and Chief Executive Officer of AsiaSat.

“AsiaSat has been our long standing partner since we launched the first TV5MONDE’s channel for Asia, TV5MONDE Asie in 1996. AsiaSat provides best-in-class satellite platforms and cost efficient transmission solutions. We look forward to introducing Asian viewers to the best ‘art of living’ programming from TV5MONDE productions and our French-speaking partner channels on one of Asia’s leading TV satellites,” said Yves Bigot, Chief Executive Officer of TV5MONDE.