VT iDirect, Inc., has officially change the company's name to ST Engineering iDirect to better reflect the firm's global affiliation with the parent company, ST Engineering.
According to the company, the firm is excited to communicate the unification of the corporate brand with the corporate parent by adopting “ST Engineering” as the master brand.
This brand harmonization allows for the incorporation of ST Engineering’s name recognition in the company's world-wide business activities and reflects a stronger integration of all the ST Engineering technology companies under one name. However, under the new master branding, the firm will continue to promote all product brands under the iDirect name and logo.
The goal is to expand how partners are served, creating broader solutions and new business opportunities, while continuing to focus the innovation of the satellite communications platform.