This Middle Eastern company packed up and hit the road with their latest product portfolio while welcoming possibilities for collaborative ventures.
Thuraya Telecommunications Company conducted meetings with senior-level officials and government system integrators in the Kingdom of Saudi Arabia (KSA) presenting their product portfolio and exploring possibilities for collaborative ventures. The roadshow that took place in July and included visits to Jeddah, Riyadh and Damam, was exclusively developed in line with increasing KSA’s public sector interests. Thuraya’s national service partner, Farhan Commercial Company was instrumental in enabling meetings with the country’s commanding officers and decision makers.
The various meetings covered a variety of formats from formal introductions with new potential partners to sit-downs with long term clients, each meeting included a live demo component. Consistent with each meeting Thuraya included a suite of land voice and data products that were on displayed and customers conducted testing on the equipment of their interest. Many meetings were held with specialized solution integrators who work with the government to deliver customized applications for military and government vehicles. Thuraya also held discussions to determine the scope for developing specific M2M solutions such as seismic sensors for the KSA market.
Fahad Kahoor, Director of Market Development at Thuraya and team lead on the KSA trip said that their relationship with influential companies like Farhan has given them a strong foothold in KSA and helped them gain steady growth in key vertical markets across the region. Having completed their most recent series of meetings, they are poised to deliver tailored solutions for existing clients and look forward to actualizing partnerships that add advanced satellite capabilities to the KSA government’s technology-centric plans. Additionally, that by being in close contact with service partners and clients, they had the advantage of listening to customer feedback in a face-to-face setting. They value these comments as these help them improve their value proposition and product features in a manner that best benefits the end-user.
Thuraya’s land data products have long served government and military sectors around the world with satellite-based communication needs. Its devices are compact, ruggedized and offer advanced vehicular broadband connectivity and secure communications on-the-move. Thuraya’s unique SatSleeve+ for example is another popular device that caters to the rising ‘bring your own device’ phenomenon and presents the fastest way for an individual to transform their existing phone into a satellite smartphone.
With the recent launch of Thuraya IP M2M, the company now offers superior capabilities for IoT connectivity in remote locations and industrial sites. The service supports high volume, high throughput machine-to-machine (M2M) applications and can deliver an extended range of solutions, including video-capturing and seismic sensors for surveillance and security; real-time applications for oil and gas, environmental and water monitoring, and wind and solar farm monitoring.