SES has worked with Satellite Monitor, an annual market research study, for over 20 years with reports that reflected statistics in Europe and some African nations. The report delivers market insights for industry players, as well as local producers, to further understand the broadcasting landscape and demonstrate the important role of satellite infrastructure.
For the first time the market study included addition of three African countries: Uganda, Tanzania and Ethiopia, 6,000 interviews were conducted. On the plus side the Tanzanian market, reveals that 3.3 million TV households receive TV channels via SES' satellite fleet. And there is much room for further growth as the study also highlights how the broadcasting industry can further expand in Tanzania as 52 percent of homes don’t have TV access yet, out of a total of 11.7 million households. Among the 5.6 million homes equipped with TV reception, 55 percent receive their TV channels via satellite, while the rest are served by terrestrial and cable networks (42 percent and 3 percent respectively).
According to the study, SES distributes TV channels to 3.3 million homes in Tanzania, reaching about 60 percent of TV households in the country. Out of the 3.3 million homes reached by SES, 1 million are served directly by its satellites, while the rest are Digital Terrestrial Television (DTT) homes fed indirectly by SES.
Clint Brown, Vice President, Sales and Market Development for Africa, SES Video said that after conducting studies in Nigeria and Ghana, which were very well-received by the video industry, they have decided to expand their research into the African markets. The study reveals that Tanzania is full of opportunities, and they aim to help local industry players transform those opportunities into success stories, not only by leveraging the reach of their satellites but also their expertise and their understanding of the broadcasting landscape in the region.
SES has expanded its reach to 30 million TV homes across Africa. Along with Tanzania, Ethiopia and Uganda were included in the Satellite Monitor for the first year and together account for 7 million homes. SES has seen strong growth in West Africa, with an increase from 3 million to 11 million homes in Nigeria, and from 2 million to 4 million homes in Ghana.